Posts Tagged ‘Local Search’

Editors Must Have Apps: Poynt for BlackBerry

March 12th, 2010 BBerryNews

Poynt is an amazing application for BlackBerry users offered by Multiplied Media Corporation and is a personal favorite of mine. It is the most complete all-in-one local search application I have come across and I strongly encourage all BlackBerry users to have it on their device. Since the public beta release nearly two years ago in June of 2008, Multiplied Media has built upon Poynt’s strong foundation of capabilities offering an incredibly rich and user friendly experience.

Multiplied Media provides not only accuracy in their product, but efficiency. When entering a search based on name or location, the results give the user a comprehensive amount of information from the businesses, restaurants, or movies surrounding them. The results are displayed by proximity ranging from the closest listing to your GPS or cell-site based location. From here, you can expect an array of options from making a reservation, a phone call, purchasing tickets, or even viewing a movie trailer; all within a single application and all with the click of a button. Address book, calendar, and mapping integration offer seamless transitions to your next plan of action.

The ease of use sells itself. As does the other part that contributes to Poynt’s overwhelming success; its rich graphical user interface. In the latest revision, Poynt not only displays the temperature on the home screen, but adjusts itself based on the time of day and your current location. Once your position is determined, the application displays anything from the rays of a sun shining brightly, to gloomy clouds, and even a rain drops dripping off a window effect. Combine this with support from powerful and respected partners such as Citysearch, OpenTable.com, and Yelp, and there really needs no more to be said.

Disagree? Leave a comment and let us know why; but do not do so until you have downloaded and tried it for yourself. Head over to BlackBerry App World for your copy today. If you do not have BlackBerry App World installed you can also point (no pun intended) your browser to http://m.mypoynt.com from your browser.

To learn more about Poynt and its features you can follow this link

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A New Version Of Poynt for BlackBerry, Now With Restaurant Search, Avaialable

August 27th, 2009 BBerryNews

Poynt

We received a notification early this morning that a new version of the BlackBerry local search application, Poynt, has been updated and now includes restaurant information.

Poynt, since first coming out, has been, in my opinion, one of those must have free BlackBerry applications that no BlackBerry user should be without.

You can get Poynt on BlackBerry App World or download it OTA by pointing your device to http://m.mypoynt.com.

The official press release went out at 9:00 a.m. EST and is now posted after the jump.

MULTIPLIED MEDIA ANNOUNCES ABILITY TO SEARCH RESTAURANTS, READ REVIEWS AND BOOK DINING RESERVATIONS IN POYNT

Calgary—August 25, 2009—Multiplied Media Corporation (TSX:V MMC), an award-
winning, Calgary-based provider of mobile local search services, is pleased to announce the
addition of restaurant search for over 880,000 Poynt customers in Canada, the United
States and the United Kingdom.

Poynt’s restaurant search feature rounds out the already robust business, movie and
people search offering, while maintaining its ease of use and outstanding graphical user
interface. The section features enhanced restaurant listings and enables users to easily find
nearby restaurants, read reviews and book dining reservations. To enhance the user’s
experience, icons are displayed when restaurant reviews or dining reservations are
available for a restaurant listing.

.Dining and restaurant queries comprise approximately 50% of business searches in
Poynt,. said Andrew Osis, CEO, Multiplied Media. .With a feature this important to our
customers, it made sense to deepen their experience with a standalone restaurant module.
More restaurants to search, the added functionality of restaurant reviews and the ability to
book a reservation will satisfy a large segment of our customer base..

Once in the restaurant section, Poynt’s customers are offered three ways to search:
Restaurants Near Me, Restaurants By Name and Restaurants By Cuisine. Features that
users have come to expect such as click-to-call, mapping, driving directions, integration
with BlackBerry® Calendar, BlackBerry® Contacts and BlackBerry® Messages are all
standard within the new restaurant module. As with the existing sections, all search
results are based on the consumer’s location – whether acquired by GPS or cell-site, or
manually entered – and are sorted by distance.

Poynt is a free** application and is available for the BlackBerry® Pearl™ and
BlackBerry® Curve™ series smartphones, as well as the BlackBerry® Bold™, BlackBerry®
Storm™ and BlackBerry® Tour™ smartphones and takes advantage of capabilities
including locates by GPS* and cell-site, click-to-call, click-to-map and click-to-browse-
website. Poynt is available to BlackBerry smartphone owners in Canada, the United States,
Germany and the United Kingdom. The latest version of Poynt is available for download on
BlackBerry App World™ (www.blackberry.com/appworld) or by visiting
http://m.mypoynt.com from your BlackBerry® Browser.

Poynt is also in development for the iPhone with a private beta scheduled for Q3 and
a commercial release expected in Q4 this year.

*Requires a GPS-enabled BlackBerry smartphone.

** Wireless charges may apply. Please check with your wireless service provider.

About Multiplied Media Corporation

Multiplied Media (www.multiplied.com) has developed the award-winning
application Poynt (www.mypoynt.com), the mobile local search service available over
BlackBerry smartphones. Through agreements with directory and vertical content
providers in Canada, the United States and Europe, Poynt simplifies finding and
connecting with businesses, retailers and events wherever and whenever it is most
convenient for the consumer. Headquartered in Calgary, AB, Canada, Multiplied Media
trades on the TSX Venture Exchange under the symbol MMC.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies
of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and
trademarks of Research In Motion Limited.

###

For further information, please contact:

Andrew Osis

CEO & Director

Multiplied Media Corporation

403-444-4102

andrew.osis(at)multiplied.com

MEDIA CONTACT:

Margaret Glover-Campbell

Director, Communications

Multiplied Media Corporation

403-444-4105

margaret.glover-campbell(at)multiplied.com



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New version of Poynt for BlackBerry Released Today!

August 25th, 2009 BBerryNews

Poynt is a free** application and is available for the BlackBerry® Pearl™ and BlackBerry® Curve™ series smartphones, as well as the BlackBerry® Bold™, BlackBerry® Storm™ and BlackBerry® Tour™ smartphones and takes advantage of capabilities including locates by GPS* and cell-site, click-to-call, click-to-map and click-to-browse-website. Poynt is available to BlackBerry smartphone owners in Canada, the United States, Germany and the United Kingdom.

poynt
Press Release Excerpts:
Multiplied Media Corporation, an award-winning, Calgary-based provider of mobile local search services, has announced the addition of restaurant search for over 880,000 Poynt customers in Canada, the United States and the United Kingdom.
Poynt’s restaurant search feature rounds out the already robust business, movie and people search offering, while maintaining its ease of use and outstanding graphical user interface. The section features enhanced restaurant listings and enables users to easily find nearby restaurants, read reviews and book dining reservations. To enhance the user’s experience, icons are displayed when restaurant reviews or dining reservations are available for a restaurant listing.
Once in the restaurant section, Poynt’s customers are offered three ways to search: Restaurants Near Me, Restaurants By Name and Restaurants By Cuisine. Features that users have come to expect such as click-to-call, mapping, driving directions, integration with BlackBerry® Calendar, BlackBerry® Contacts and BlackBerry® Messages are all standard within the new restaurant module. As with the existing sections, all search results are based on the consumer’s location – whether acquired by GPS or cell-site, or manually entered – and are sorted by distance.

To get Poynt OTA from your BlackBerry go HERE!

Or from the Desktop Version of BlackBerry App World HERE!

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6 Free Applications Every New BlackBerry User Should Download

July 21st, 2009 BBerryNews

At my day job quite a few of my co-workers have gotten new BlackBerry devices over the passed week or so.  One of the questions that I have been asked numerous times is, “What good free BlackBerry applications should I install?”

Instead of continuing to answer everyone individually, I have created a list of 6 Free Applications that every new BlackBerry user should download.

  1. Poynt for BlackBerry — Local Search Utility
  2. Facebook for BlackBerry Smartphones
  3. Google Maps
  4. UberTwitter — BlackBerry Twitter Client
  5. Viigo — BlackBerry RSS Reader
  6. Pandora — BlackBerry Internet Radio Client

Just follow these links from your BlackBerry and download each of these free BlackBerry applications directly to your device.


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App Store numbers are deceptive – beware of “bulk apps” RIM

July 16th, 2009 BBerryNews

LBS apps by category

In a recent interview with RIM VP Jeff McDowell, it was brought up that App World had hit its 2,000th application. This may seem insignificant compared to the 40,000 applications in Apple’s App Store but there is a lot going on that is skewing the numbers.

While Jeff’s answer was good, saying “I don’t think it matters whether it’s 40,000 or 2,000, you’ve still got a broad range of choice,” there is something deceptive going on that should have been exposed during the interview.

Apple’s App Store, to put it simply, is bloated with “bulk apps.” These are template-based applications sold at the same price point with the same look and feel but different content. These applications are responsible for the spike in applications added to Apple’s App Store during the first six months of 2009, according to a new study published by hybrid location system developer Skyhook Wireless.

According to Skyhook, the App Store, which now has over 65,000 applications, added thousands of 99-cent bulk apps during the first half of the year. One unnamed developer, sells more than 850 travel applications based on the same template, with each individual app swapping out content based on specific vacation destinations. These mass-produced local search and travel guide apps now account for around one third of total iPhone LBS apps, Skyhook adds.

10-bberry-apps

“The release of bulk apps is a monetization strategy. These developers aim to sell many apps at low price points and low volumes, rather than millions of downloads of one killer app,” said Skyhook Wireless director of marketing and developer programs Kate Imbach in a prepared statement. “There is not yet a well-understood path to monetization for mobile apps. Developers are experimenting with various price points, mobile advertising and virtual goods. Creating a catalog of bulk apps is another new and unproven marketing method for mobile apps. As developers experiment with these strategies, it will be interesting to see if bulk apps gain traction.”

While many developers have complained that it needs to be easier to develop for BlackBerry, this is one example where this has actually helped App World. Looking forward, RIM could learn a lot from this research. Avoiding bulk apps will be crucial to keep App World clean and tidy.

[Via]

© Kyle for BlackBerry Cool, 2009


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